“Omo ti o need filter, you make it easy every time” – Burna Boy’s mother hails him following his Boss campaign

Bose Ogulu, the mother and manager of music star Burna Boy, has hailed him again over his Boss Campaign.

Kemi Filani reported that Burna Boy was unveiled among the many International celebrities as the face of an international brand, Hugo Boss. In the brand’s latest campaign, the Afrobeat singer was captured alongside David Beckham, Naomi Campaign, Gisele Bundchen and many others.

While walking the Dublin street, Bose Ogulu saw the ad and couldn’t help but watch the clip. The proud mother, in awe of her son, stated that she couldn’t believe she had given birth to a handsome boy as she noted how he didn’t need a filter.

Still singing his praises, Bose took to her Instagram page to share photos from the campaign as she hailed him. She revealed that it took a year and a team that believed in getting it right and never taking No for an answer for the campaign to come to life.

Hailing her son, she said he doesn’t need a filter, as she praised him for making things easy every time.

“Teamed up with @boss on this campaign, it took a year & a team that believes in getting it right & never taking no for an answer.
@burnaboygram the African Giant, you make it look easy every day. Omo ti o need filter
@r0nami
@irenettya
@walekalejaiye
@ronkay_ay
we never forget where we come from.
No Sign Of Weakness”.

After taking her role as his manager, the singer’s career has undoubtedly skyrocketed over the years across the globe, and his proud mother has never failed to praise him.

A few weeks back, following his ground-breaking achievement of selling out an 80,000-capacity stadium in London, UK twice, and becoming the biggest touring African artist in the world, Boss Ogulu had praised him

Months back, Bose had taken pride in himself despite losing his 4 Grammy nominations. She called her son the blueprint of Afrobeat music as she praised him for his legacy, noting how he is continuously etching his name in the sands of time and further described him as the gift of God that adds blessings and no sorrow.

Last year, Bose Ogulu had expressed pride in him for his incredible performance at the Dreamville festival. Sharing a photo of her, Akon, and Burna Boy, she stated that Burna Boy had brought the house down, and she was still shaking from his performance.

In 2022, Burna Boy’s mother had opened up on managing him, which was a form of sacrifice and not ambition.

The businesswoman managed Burna’s career at the initial growth stage in 2014 and dropped because she had kids to raise, which came with a lot of responsibility. However, she fully resumed her managerial position in 2017 and has collected several awards for the African Giant, which earned her the nickname “Mama Burna.”